Arzu HARLEY

Arzu Harley is a seasoned professional and a leader with extensive expertise in Contracting, Business Strategy, Commercial Planning & Execution and is renowned by her ability to build and manage Strategic Partnerships.

She has accumulated over 25 years of experience, holding leadership roles at globally recognized organizations. To name a few; First Choice Holidays, Nazar Nordic, Tui Türkiye, Hotelbeds and HBX.

As the Managing Partner of Holidaymine, Arzu brings her deep market knowledge and global network to democratize distribution in the Turkish tourism sector, creating transparent and efficient bridges between supply and demand.